Social Media Marketing
Social media marketing is the process of attracting traffic or attention by utilising social media sites. The growth of social media has impacted the way organizations communicate with their customers and has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.
There are literally hundreds of social networks, some are general sites but others are more specific and cater to specific niches. Knowing which ones to target is part of what we do when we create your social media strategy.
Why you should care about social?
There are many reasons why your business should be utilising social media services. For one, it has positive effects on your SEO and Google ranking and this influence is only going to increase in importance in the future. Getting your brand out there and communicating with customers is an essential part of a business's social media strategy.
The reach that businesses have available is unprecedented. Millions of users are now accessible through social sites and they now provide a direct way for businesses to build relationships with their customers. Social media sites like Facebook and Twitter account for a huge volume of internet traffic. They are the largest social networks and therefore are the most influential when it comes to the search engines.
Facebook is the biggest social network in the world and allows users to share photos, comment on friends walls, and “like” things. Twitter on the other hand is different, it’s users share “tweets” which are short messages or updates. Any social media marketingwill likely include these sites and others more relevant to your niche.
Engaging your followers with interesting and valuable content encourages them to share with their friends thus spreading the word about your brand. You need to know who you are targeting and which network they use in order to engage with them effectively. Developing this relationship takes time and effort. Social media is not just a side project, it demands constant attention and social media monitoring.
That’s where we come in.
As a top social media agency, we are experts at utilising social media for maximising the impact on your business. We have tons of experience with social media marketing and managing campaigns. From start to finish, we take care of it all. Contact us today and see how we can help your business become a social media success!