Email marketing

The concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages.

Pay per click advertising

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Social media

The growth of social media has impacted the way organizations communicate with their customers. Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.

Search engine optimisation

SEO is a set of methods that concentrate on improving the ranking of a website in the search engine listings. It can also be considered as a subset of search engine marketing.