Developing a brand that people identify and put their trust in can take time. Once a definite brand has been created and launched, the secondary development phase is equally important. A strong brand is all about public perception, so retaining it over a period of time and continually delivering a level of quality people expect, is the only way to build a reputation that people can believe in.
At Dimasoft we can help in this developmental stage. They key to growth is to research and understand your audience, subtly adapting your brand to meet the demands and expectations of your desired audience. Through a variety of analytic techniques we can see what is proving popular with your audience and what is generating results. As with the development of any business, this is the time to find out what people are responding to and what isn't working. This isn't to say that you should make radical shifts in your visual identity if something isn't working, this can confuse and deter existing customers who recognize your brand.
We understand the importance of maintaining a uniform branding strategy, whilst also looking to improve. This involves the inclusion of certain elements within your marketing materials that trigger recognition among those reading it. Such elements may involve a specific layout, the use of a logo or font, a colour scheme or a phrase or slogan. The strongest brands in the world succeed by adhering to very rigid guidelines regarding how their brand is represented across all materials and media. Exact colours, typefaces, sizes and positioning are implemented, even when outsourcing work, to keep the core branding strong and identifiable.
Developing and maintaining this identity, without simply reusing the exact same marketing, is the key. We aim to create strong brand identities that can be adapted to express new information or imagery, while retaining its core values. This means your message will remain fresh but the feel with be familiar, enhancing the public perception and building customer loyalty, which is the foundation you need for continual business growth.