The first design choices you will make when launching any new business or product will relate to how you present yourself to the public. This is known as ‘branding’. Full corporate branding incorporates a number of different elements, and is not just a logo or colour scheme as some may think. While a logo and visual identity are important factors, the full ‘brand’ represents the corporate image, or ‘personality’ of the company as a whole, throughout all marketing materials from imagery, text, the tone of your message and the product itself.
The core concept of a business ‘image’ is to retain consistent values through everything you do and produce. This lets potential customers know what to expect when they see any marketing, and a well retained brand will build trust between you and your audience. ‘Brand loyalty’ is a crucial factor in building a successful business, as people will continue to actively seek out your product over other alternatives because they expect a certain level of quality from the product.
In terms of design, this does start with creating a visual identity. The creation of a brand logo, marketing materials, internet presence and copywriting, all with consistent look and feel, will help establish your product among potential customers.
At Dimasoft we have a great deal of experience in all of these aspects of brand creation. We work closely with our clients to understand and advise on the company image, while retaining these values across an effective marketing strategy. This will help bring in new customers, and most importantly, keep them coming back once they understand, recognise and become invested in the brand.