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Penguin 4.0 update – explained

What is Penguin?

Google’s search engine algorithm aims to return the most useful and most relevant results to meet a searcher’s needs. Search engines catalysed the Digital Marketing industry when businesses realised they can reverse engineer the algorithm to rank their website higher than their competitions in search results, this spawned the term – Search Engine Optimisation (SEO). SEO is an umbrella term for all methods that enhance online visibility in search engines with an aim to drive organic traffic. › Continue reading

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Wednesday, November 2nd, 2016 by admin SEO No Comments