Deciding to build an Ecommerce is a smart decision for a lot of businesses looking to gain a foothold online. The amount of money being spent online is ever increasing and the trend is set to continue well into the future. If your business is not online right now, Ecommerce website development is a great option to open up another stream of revenue and advertising for your business.
Ecommerce web development is different to a normal website because it needs to have purchasing ability on it. Customers need to be able to browse your website, add a product to a “cart” and then pay at the “checkout”. Each one of these steps requires special commerce software to operate efficiently.
Which Ecommerce software to use?
There are powerful free Ecommerce platforms that you can use that suit nearly all types of businesses. On the other hand, if you need a customised solution, a good web developer will be needed to design a solution to your specific business needs.
In order for a customer to actually pay for the goods on your site, a payment gateway will be needed. They can often be easily integrated with your Ecommerce website design.
The design and layout of your site is something to spend time on. Research shows that easy to navigate sites outperform sites with complicated and badly laid out sites. Making sure that your Ecommerce website design is attractive is a great step, but pays more importance to the navigation and making it as easy as possible for visitors to do what they want to do. Predict users behaviour and put the solutions right in front of them. A basic example is on a product page, having an “Add to Cart” button assumes that after viewing a product, a logical step for a user would be to purchase it and add it to the cart.
Security is of paramount importance when it comes to an Ecommerce site. Customers need to be absolutely confident when putting their credit card information into your site. Protecting against fraud is vital and the best way to do this is with an SSL certificate. An SSL certificate highly encrypts all transactions on your website ensuring that no one can see your details by illegal means. Good Ecommerce website hosting is important, you want to look for a reliable host which has minimum down time.
Ecommerce is a hugely expanding market and if your business is not already involved, Ecommerce website development is a great way to increase your revenue online.